Google catches people already searching for the work. Meta puts you in front of them before they search. Run together, and connected to a Business Profile that converts, the numbers finally add up.
Ads are the demand engine. On their own they're a bet: the moment an account gets flagged or costs rise, you're exposed. Inside the system, your Business Profile, local SEO, and reviews keep working when ad costs move, and AI follow-up makes every lead count.
Enough to get real data. For most local service businesses that's a few thousand a month in ad spend, but we'll tell you what makes sense on the first call.
If people search for what you do, Google first. If you need to create demand or push a seasonal offer, Meta. Most clients end up running both.
Stop depending on one channel. Tell us what you're trying to fix and we'll tell you straight whether we can help.