Notes from the field on Google Business Profile, review protection, paid ads for the trades, and the systems behind booked jobs. New posts are coming. In the meantime, the questions we get most are answered below.
Because it's ongoing work with no ad spend attached. But one wave of fake reviews can undo months of ranking gains. We monitor, reply, and dispute so you're not left exposed.
They do different jobs. Google catches people already searching for the work. Meta puts you in front of people before they search. Running them together with a Business Profile that converts is what makes the numbers add up.
Paid ads can produce leads in the first weeks. Business Profile and local SEO work builds over months. The system is designed to capture demand now while the organic side grows underneath it.
Missed calls and slow follow-up. AI follow-up and missed-call text back are usually the cheapest fix with the fastest payback.
Stop depending on one channel. Tell us what you're trying to fix and we'll tell you straight whether we can help.